/*
Theme Name: Medspa Marketing Agency
Theme URI: https://example.com/
Author: Medspa Marketing Agency
Description: Refined one-page WordPress theme for a medical spa marketing agency.
Version: 2.0.0
Text Domain: medspa-marketing-agency
*/
:root{--ink:#382037;--coral:#f45f5c;--silver:#c5cbd1;--charcoal:#66676b;--soft:#f7f6f6;--warm:#fcfbfa;--white:#fff;--border:#e7e3e6;--max:1220px;--shadow:0 28px 70px rgba(56,32,55,.12)}
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@media(max-width:680px){.container{width:min(calc(100% - 28px),var(--max))}.header-inner{min-height:72px}.brand img{max-width:62vw}.nav-cta{font-size:9px;padding:9px 10px}.hero{padding:58px 0 56px}h1{font-size:45px}.hero-grid{gap:38px}.hero-accent{width:90px;height:90px;right:-10px;top:-10px}.photo-caption{position:static;background:var(--ink)}.section,.specialty,.demo{padding:70px 0}.section-tight{padding:64px 0}.split-head{grid-template-columns:1fr;gap:12px}.services-grid,.proof-grid,.process-grid,.footer-top,.demo-list{grid-template-columns:1fr}.service{min-height:auto}.specialty-grid,.editorial-grid,.about-grid,.demo-grid{gap:42px}.ad-grid,.ad-grid.three{grid-template-columns:1fr}.inline-metrics{grid-template-columns:1fr 1fr}.inline-metrics p{grid-column:1/3}.pathway{display:grid;grid-template-columns:1fr 1fr}.proof-grid div,.process-grid article{min-height:auto}.process-grid h3{margin-top:28px}.about-bottom{grid-template-columns:1fr;gap:4px}.footer-top .footer-links:last-child{grid-column:auto}.footer-brand img{width:240px}.final-cta{padding:75px 0}}
